sprite obey your thirst'' campaign

Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. It's something that lasted in the hood. In 1994, the Coca-Cola company started a new advertising campaign for their Sprite brand. Sprite has a long history with Hip Hop from its 1986 commercial with Kurtis Blow to its current collaborations with Drake, Vince Staples and Isaiah Rashad. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. Learn more about Thirst For Yours at Sprite.com, or follow @Sprite on Instagram, Twitter and Facebook and via the #ThirstForYours hashtag. The actual The Obey Your Thirst spots also took us the street corner, the club, and inside the ring when Sprite resurrected the legendary KRS One vs. MC Shan battle. The campaign came along when hip-hop was still very much in the background. In 2015, the "Obey Your Verse" lyrical collection included 16 limited-edition cans with lyrics from hip-hop artists like Drake, The Notorious B.I.G., Nas and Rakim. Prodigious output or the beginning of massive creative burnout? The outcome of this series was the Obey Your Thirst campaign. * {{Crossover}}: And a pretty left-field one, to say the least. By the late 90s Sprite had spent roughly $70M on the Obey Your Thirst campaign, tripled sales, and commanded a majority market share of the citrus category (which also included 7Up, Sierra Mist, and Mountain Dew). Giscombe, meanwhile, predicts that I am going to be the most iconic designer of all time., The spot, filled with visual effects, is a far cry from Blows early 1980s spot, which featured a single scene in which he belts out a few simple lyrics in an ode to Sprites lemon-lime taste, like without limon, its not happening. The word was spreading fast. Can You Use Rapid Rise Yeast to Make Wine, Why Is There a Shortage of Distilled Water in Stores. Get weekly rundowns straight to your inbox, Get our latest stories in the feed of your favorite networks. girl in sprite commercial. The history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. Welcome to UpThirst.com where we thoroughly research all types of beverages. Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand's "Obey Your Thirst" campaigns in its early years. After ten years of sparse but quickly growing media saturation, everyone had their eyes on an angle to capitalize on it. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers. His inspiration for the slogan "]][[note]]Shaq had an endorsement deal with Pepsi at the time. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quench their thirst. Its not an obvious pairing, a drink and a music movement. But as the idea took off and expanded, it became stronger based on one thing: authenticity. knew the ads, 83% said the same. Two commercials shot in the reigning home of both hip-hop and Sprite Atlanta The Artist (:30) and The Empire (:30) chronicle the journeys of an ambitious young rapper and fashion designer from everyday life to superstardom as their dreams become a reality, said Dipal Shah, director, integrated marketing communications (IMC), Sprite. Ever heard that catchy slogan for Sprite? Despite dropping the "Obey Your Thirst" branding, Sprite is far from abandoning hip-hop the most-streamed genre in the U.S. in 2018 in its marketing. In a turn of events too . One of the only Brahma temples on earth is there, and the city's lake is said to have been made from one of Brahma . Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. The messages the artists were communicating was often overlooked by the bold style and image. The brands usage of rap petered out in the mid-90s after wide backlash and a series of lawsuits. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do anything! The commercial then goes on to show Scott performing in front of a huge . Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the "Obey Your Thirst" campaign with Grant Hill. Being the inquisitive stoner I am, I began to look into the matter and quickly learned that this was no coincidence. Always remember to obey your thirst. Get the Right Sprite. A month later, when Sprite came calling, So not only does this work represent a pivot in how were talking to our fans by shifting focus from Sprite to them but its also a reflection of whats happening in hip-hop culture.. A pop-up experience on June 21-22 in LA will celebrate sneaker culture with Sprite photo booths, sampling stations and performances from Sprite-associated performers Rapsody, Kamaiyah and Villain Park. 2023 Vibe Media, LLC. Reagan paused briefly to take a sip of water. 19. Sprite continue with their latest campaign 'Obey Your Thirst' where they shine the light on some of your favourite rappers life stories and in the latest episode we get . By the early 1990s Sprite decided it was time to deepen the exploration of their relationship with hip-hop. old campaign of "I like the Sprite in you!" Taps The Game & Larry June For New Album March Motion, EST Gee Shares Harrowing Trailer For His Upcoming New Project, Mad, Chris Brown Fans Blast Activist Who Claimed Singer Mocked Disabled People, Papoose Reveals He Was Supposed To Work With Nipsey Hussle Before His Death. . across this one particular speech, and the speaker made an aside about Most recently, Sprite in March launched Sprite Way, a Spotify playlist and podcast showcasing unsigned hip-hop and R&B talent. (Cobbin later spearheaded the iconic, yet grammatically questionable, Boost Mobile Where You At? campaign.). Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns In the "Grant Hill Drinks Sprite" ad, a boy drinks Sprite on a basketball court after seeing the aforementioned basketball player do so, and then tries to dunk while a voicover says, "If you want to play like the NBA stars", In another, a boy drinks sprite before fighting, One famous commercial has a young boy facing off against. Sprite Debuts New Marketing Campaign. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. The TV spot will debut during Sundays broadcast of the BET Awards. Noticeably refreshed, upon Sprite struck a chord with the artists so that when the next series of commercials ran the next artists would say 'yes' and they connected with brand," he said. One commercial had a young man excited that basketball star Grant Hill drank Sprite and believed that he would be as great as a player as him if he did too. 19 hours 58 min ago, By Waldman Obey your thirst."In 2006, a new Sprite logo, consisting of two yellow & green . And while our fanbase hasnt changed over the years, the world around them has. The malt liquor 40 oz., with significantly higher alcohol content than beer at around a $2 price point, was already a staple in lower-income neighborhoods and hip-hop culture. https://youtube.com/watch?v=MRbVTKU-6nQ%3Fstart%3D31. We are not content to just rest on our laurels.. The campaign crossed over with the original ''Anime/{{Voltron}}'' series, putting several notable emcees (Music/{{Common}}, Mack 10, Fat Joe, Goodie Mob, and Afrika Bambatta) in the place of the original pilots, and featuring original music from said emcees. Does Coca-Cola Taste Different Around the World? Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was It focused on. The brand paid tribute to artists such as 2Pac, Missy Elliott, J. Cole, Drake and Rakim by decorating their cans with some of the artists most inspirational . As hip-hop continues to evolve some of it's key contributors are looking to capitalize in another medium. This kind of authentic engagement with Sprite drinkers and hip-hop fans can deepen the brand's connection to hip-hop culture, which began in 1986 and continued through its long-running "Obey Your Thirst" campaign. Sprite follows the latest marketing trends to build brand value with Sprite Social Media Campaign. and Todd Godwin; their inspiration for this brilliant campaign is Another famous spot has a young boy in a "Make-a-Wish" like program get to wrestle with. Asked why the brand is risking tinkering with its marketing now, Aaliyah Shafiq, group director for Sprite, says, This is a way for us to truly accelerate that momentum. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. Have you ever wondered if the Read more, The dangers of bang energy drink Bang Energy drink is extremely high in caffeine and other stimulants, which can cause Read more, Califia Farms almond milk is a type of milk that is made from almonds. Obey Your Thirst featured some of the most authentic artists in hip-hop culture at the time, including Pete Rock & C.L. Stefan Miller, senior brand manager, Sprite, called "Thirst for Yours" a modern-day evolution of the seminal "Obey Your Thirst" campaign, which promoted self-expression and individuality . . We can look back now with the wizened, woke eyes of maturity and possibly scrutinize our artists selling out at the expense of the community, but for the young and burgeoning hip-hop culture, both the St. Ides campaigns and the Sprite campaigns opened the door for the power and commodification of hip-hop and consumer brands. The commercial was directed by Spike Jonze. Hell, just the other day, the soda giant paired LeBron James with Lil Yachty. Hip hop continued to evolve over the next 30 years. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. Played straighter with the hip-hop ads, where the rappers work in Sprite plugs during their verses. Aside from the groundbreaking deal between Adidas and RUN DMC, brands didnt yet see full value and impact of hip-hopexcept in the food and beverage industry. Expect to see promo for the cans everywhere soon from television and radio advertisements, digital and social spots and a special collaboration with the BET Experience at LA Live June 23 through 25. Aliz and Hennessy, anyone? Thirst is everything. It featured full-length songs about getting twisted off the malt liquor from Ice Cube, Wu-Tang Clan, Scarface, MC Eiht, Snoop Doggy Dogg, and Nate Dogg. It focused on trying to steer consumers away from a DeconstructiveParody of the bane of materialism as well as of contemporary advertising, expressing that all their soda does is that, while drinking Sprite won't make you cool or give you superpowers, it ''will . 23. Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. Its important for us to have an artist like that because of what hes represented to music and the art form, Oliver continues. Pooh lined up a veritable whos who of additional West Coast rappers over the years, including Geto Boys, Cypress Hill, Warren G, Snoop and Tupac; plus the thorough-est from the East, including Eric B and Rakim, Wu-Tang Clan, Biggie and EPMD. The beverage company unleashed its first Obey Your Verse campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others emblazoned on the cans. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Gone were the bright yellow and green sets, because while the new slogan said, Image is nothing, it was all about image. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Send us a tip using our anonymous form. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why. The streaming platform has worked to make itself more attractive to brands, including the likes of KFC and Smirnoff. Weve grown accustomed to spotting the logo everywhere from music festivals and shows to the background of BETs hip-hop cyphers. 22. And now, its really a culture that impacts everything, says Dipal Shah, director of integrated marketing content at Sprite, which is owned by Coca-Cola Co. For us, it was really important as a brand to be respectful of that and also reflective of that.. * SurprisinglyRealisticOutcome: A common theme throughout the ads. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. In our premier episode, we examine the Sprite campaign that changed it all. The Spark marks its first major campaign for Sprite in the US. 2. Agency New York. Obey Your Thirst. Here's a two minute campaign description where Coca-Cola . Color: The colors used in this are simple. After having production completely shut down for a short while and getting hit with heavy fines, St. Ides tried to clean up its act, adding drink responsibly messaging into the spots. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Check out this great listen on Audible.com. "Thirst for Yours" kicks off with a media event and panel in Los Angeles, where several hip-hop celebrities will discuss how Sprite helped their careers. Sprite has had several slogans to help promote the drink. Can you imagine the think pieces if that spot ran today? Sprite is a lemon and lime soft drink for teenagers mainly with 100% natural . This company chose to join the hope side of hip hop in order to help spread a . In fact, in 1994, the brand did turn the hottest of the joints into an album, with the St. Ides promotional mixtape dropping at your neighborhood liquor store. Also, this was catchy as hell. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. of the agency Lee Garfinkel along with the Creative Directors C.J. Smooth, A Tribe Called Quest, Nas and Grand Puba, who it is rumoured coined slogan Obey Your Thirst during a rehearsal. to remember one thing, and only one thing, it should be this: Speeches Before the &qu. After just one week, a surprisingly How Big is a Red Bull Can in Inches? Sprite is a clear, lemon and lime-flavored soft drink created by the Coca-Cola Company. St. Ides spots, however, looked and felt like straight up music videos with album-worthy production and flow. In the first spot of the series with Grand Puba and Large Professor, Puba closes with First things first, obey your thirst. Its legend even within Coca-Cola that Puba ad-libbed the phrase that then became the brands tagline that remains to this day. Pusha Ts Nosetalgia is perfection. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their I Love The Sprite In You campaign, tapping artists like Kurtis Blow, LL Cool J, Kid 'n Play and more to represent their brand to hip-hop culture. Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. "We were looking for something hip, something fresh, something In the ad, Shane objects to being confined to the rapper label, preferring generation-defining artist. In one scene, a likeness of her appears in a fictional video game, as a signal of her wide-ranging ambitions. With this latest campaign, entitled "Thirst For Yours," Sprite hopes to create and elevate a community-led talent engine of the next . Boomboxes? "I just love looking through artifacts of political history. age groups. Activate your account. We embraced that and ingrained ourselves as part of that culture," he said. Among all consumers who The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. Sprite continues to offer its financial support to artists (Vince Staples), festivals and events across the country, placing the company in a much more honorable standing than your average corporate culture vulture. Having a heavyweight like him is important to the program.. I remember 12-15 years ago I did an audio commercial for Sprite and to be honest being an MC we do things and we try to be cool about what we do. He points out Tupacs inclusion as especially meaningfulto the collection. Because it means something. returning to the microphone, he told the audience, "Now, I certainly . ATLANTA -- In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. Obey Your Thirst Ad Analysis. Sprite, "Obey Your Thirst," Burrell Communications (1994) . St. Ides run with hip-hop doesnt have the same happy ending as Sprites. The ads featured the artists clad in lemon-lime fare, rhymin about lymon. View Sprites Obey Your Verse cans with Tupac, Missy Elliot and J. Coles lyrics below: https://twitter.com/Sprite/status/743088203515580417, Melle Mel: 'No One Wants To Rap Like Kendrick Lamar & Eminem', Fivio Foreign Asks Fans To Pray For Him After Missing Rolling Loud California, Playboi Cartis Rolling Loud Set Paused Due To Unruly Crowd: Its An Emergency, Nicki Minaj Launches Her Own Record Label and Unveils Roster, Don Toliver Recalls Kanye West Giving Him Some Important Advice, Dave East On The Maturation Of His Brand: 'Shit That Used To Excite Me Doesn't Anymore', Mistah F.A.B. The "Thirst For Yours" platform was designed to meet the changing tastes of younger consumers, a focus that continues with this . This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why their scared of him. The campaign was also famous for producing several Hip-Hop-focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with Voltron (We're not joking, that actually happened). Sprite se vende en ms de 190 paises alrededor del mundo, y se la considera lder en ventas en cuanto a refrescos de lima - limon. June 2019. The son notices and screams out "Mom!" Thirst is everything. There's a delicious ray of sunshine in every drop. As he neared conclusion, In 1991, the Wall Street Journal listed the St. Ides ad campaign among one of the worst of the year, which probably didnt matter at the time since WSJ readers werent St. Ides base. I Like the Sprite In You. We wanted to pay respect to the music and the culture. The preppie. Part of Sprite's "Obey Your Thirst" campaign of the late 1990s. How many of your favorite celebs have flirted with cheeseburgers? * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. 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It comes in a primarily silver green, and blue can or a green transparent bottle . Today, Sprites presence within hip-hop culture isnt even questioned, becoming as integral to the culture as Timbaland or Adidas. Learn when and why it makes sense for recording artists to hire a music publicist, including the cost, payment, and finding the right publicist for your needs. In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his . Invite was word of mouth and the music was brand new: raw and spontaneous. In 1991, Public Enemy released Apocalypse 91: The Empire Strikes Back. Sprite realised this dating back to the 1980s and in hip-hop, there was a power of creativity in this new form that was really resonating with the population. But the history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. The Crooked I capitalized on that. The campaign crossed over with the original ''Anime/{{Voltron}}'' series, putting several notable emcees (Music/{{Common}}, Mack 10, Fat Joe, Goodie Mob, and Afrika. Like many artists, funding his work wasnt easy, and remaining authentic while being sponsored was even harder. Back in 2010, Drake starred in the first spot created for Sprite's "Obey Your Thirst" campaign. Director of Sprite & Citrus Brands, Coca-Cola North America, Bobby Oliver, spoke with Billboard about utilizing the momentum of last years Obey Your Verse campaign to push into this summer. Before the Sprite "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". | 2 p.m. | 8 a.m. The brand was introduced in 1987 and their rap campaigns launched in 1988. To further engage with Gen Z, Sprite is using tactics that are popular with the cohort, such as featuring social media content, working with influencers Kodie Shane and Seth Giscombe and developing experiential activations around the 2019 BET Awards. The brand paid tribute to artists such as 2Pac, Missy Elliott, J. Cole, Drake and Rakim by decorating their cans with some of the artists most inspirational lyrics. 16. During this time the slogan was changed to 'Obey Your Thirst.' Before the decade was over, the commercials, both on television and radio, would end with someone dramatically saying "Image . 1:00. unknown. What's imporant is the value of hip-hop culture, not only as an image, but as a method of communication- Darryl Cobbins, The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture. Enter Sprite. More recently . Published on June 20, 2019. W)taps - W)taps BLUES SKINNY TRASH by Hiro's shop Sprite's parent company, Coca-Cola, did not respond to an email requesting an interview on the overall campaign. #MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the 90s and earlier. Two children walk into the kitchen and say that they are thirsty. With a career spanning thirty years, Rakim has been calledone of the most influential figures in hip-hop history.

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